Reviewed · REINDEER FARM VISITS
Apukka Reindeer Journey
The most memorable part of this outing is the quiet. A reindeer pulls you through snowy forest at an unhurried pace, with the soft movement of the sleigh replacing the roar of a snowmobile. I like the chance to meet and photograph the reindeer before and after the ride, and I like the warm break with berry juice and biscuits in a traditional kota. The main drawback is the strict pickup rule: arriving even 10 minutes late can mean missing the entire activity.
I also like that winter clothing, lap blankets, and round-trip transport are included. Still, at $215.54 per person, this is a costly two-hour experience, and the large maximum group of 40 may feel less personal than a small reindeer farm visit. One serious animal-handling complaint describes a frightening incident with tangled ropes, overturned sledges, and distressed animals, so anyone booking should consider the operator’s approach to reindeer welfare carefully.
Key points at a glance

- A quiet sleigh ride through snowy forest: The pace is gentle, giving you time to take in the stillness of Lapland.
- Hot berry juice in a kota: The warm drink and biscuits provide a welcome pause in the cold.
- Time with the reindeer: You can feed, pet, and photograph the animals before and after the journey.
- Useful winter extras: Outerwear and lap blankets are supplied, which matters when you are sitting still outdoors.
- Pickup times are exact: The bus leaves on schedule, with pickup 50 minutes before the start from central Rovaniemi and 35 minutes before from Santa Claus Village.
- A larger group setting: The maximum is 40 people, so this is not a private or intimate farm visit.
A traditional ride through the snowy forest

The appeal here is simple: you sit in a sleigh while a reindeer leads you through the winter woods. This is a slow form of transport, not a thrill ride. That makes it a good match for you if you want to see Lapland at a calm pace and hear the forest around you.
The route is described as passing through snowy forest and along a river. The surroundings provide the main entertainment. You are not rushing from one attraction to another, and the silence becomes part of the experience. In good winter conditions, the white trees, open snow, and steady movement of the sleigh create a very different mood from a fast husky ride or snowmobile safari.
You should keep your expectations in check. The full activity lasts about two hours, but that includes the walk to the reindeer area, preparation, the ride, the refreshment stop, and time with the animals. The sleigh portion is not presented as a full-day expedition. For most people, the value lies in the combination of the ride and the farm visit rather than in a long journey across the wilderness.
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Starting at Apukka Resort Adventures
The activity begins at Apukka Resort Adventures, Excursions and Husky and Reindeer Farm, at Tutkijantie 28, 96900 Rovaniemi. The experience ends at the same meeting point.
If you are staying in central Rovaniemi, pickup is available from Korkalonkatu 32. You need to be there 50 minutes before the safari start time. From Santa Claus Village, pickup is at the Napapiiri I bus stop by the main road, 35 minutes before the start.
This timing is unusually important. The bus leaves exactly at the stated time, and the operator does not refund a missed pickup. One person arrived 10 minutes late, called the company, and still could not join or rebook because the other departures were full. If you have a car, do not assume you can simply drive after missing the bus. Get the farm address before setting out and confirm the plan in advance.
I would arrive early, especially in winter. Roads and sidewalks can be slow, and finding the correct stop takes time. The two pickup points are not interchangeable, so check which one applies to you when booking.
Meeting the reindeer before the ride

A short walk leads from the resort area to the reindeer section. This part helps you shift from ordinary resort logistics into the animal experience. You get a chance to look closely at the reindeer, take photographs, and, according to the activity details, feed and pet them.
That contact is one of the strongest reasons to choose this outing. A sleigh ride alone can feel brief, but the time beside the animals gives you something to do before and after sitting in the sled. Children in particular may enjoy seeing the reindeer at close range, though adults should still dress children warmly and keep an eye on them around the animals.
The reindeer are central to northern Finnish culture and transport traditions, and the guide explains local herding customs during the visit. The guide’s stories are an important part of the experience. You are not just being pulled through the snow. You are also hearing how reindeer fit into life in Lapland.
The setting is not described as a tiny, family-run farm. Apukka is a sizeable resort operation, and the maximum group size is 40. If you prefer a quiet outing with only a few people, that scale may disappoint. If you value an organized activity with transport, equipment, and a set schedule, the larger operation may feel more convenient.
Riding in the reindeer sleigh

Once you are ready, you settle into a reindeer-drawn sleigh and head into the forest. The ride is designed around peace rather than speed. You may spend much of the journey simply watching the trees pass and listening to the runners move over the snow.
A lap blanket helps, but remember that you are sitting still in Arctic air. The supplied winter outerwear is useful, yet you should still wear warm layers, thick socks, gloves, and a hat. The exact weather can change the feel of the outing dramatically. On a clear, calm day, the ride may feel magical. In wind or heavy cold, even a short stationary period can feel demanding.
The slow pace gives you better chances for photographs than a fast-moving safari. Keep your camera ready, but do not expect a nonstop photo tour. The strongest pictures may come before or after the ride, when you have time to focus on the reindeer rather than trying to photograph through a moving sleigh.
The ride has also been described as passing near the river. That adds variety to the route, although the precise scenery will depend on snow, light, and the day’s conditions. The attraction is the overall feeling of moving through a quiet winter setting, not a list of individual sights.
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Warming up in the kota

A stop for a hot drink breaks up the cold. The refreshment served has been described as hot berry juice with biscuits, enjoyed in a kota, the traditional Finnish shelter with a fire-centered design.
This pause matters more than it may sound. A reindeer sleigh is a slow, outdoor activity, and the warmth gives you time to thaw your hands, talk with the guide, and absorb what you have seen. The berry juice is also a small taste of northern Finnish food culture rather than a generic bus-tour coffee stop.
The kota provides a sheltered setting, but the activity remains outdoors and winter conditions still apply. If you are sensitive to cold, this warm break is helpful, not a reason to underdress. Bring the same serious winter clothing you would use for any other Arctic excursion.
The guide uses this time to share facts about reindeer and local herding traditions. The quality of that explanation can shape your impression of the tour. The activity is strongest when you listen to the cultural side as well as taking photographs.
Returning to the reindeer

After the ride, you have more time to see and photograph the reindeer. This second visit is useful because you are no longer trying to fit animal contact around the departure schedule. You can pay attention to their size, antlers, coloring, and behavior at close range.
For families, this may become the favorite part. The sleigh ride gives the outing its traditional character, while the animal encounter provides the most direct connection. For photographers, the pre-ride and post-ride periods should be more productive than photographing from the moving sleigh.
The animal welfare concern deserves a clear mention. One account describes a January 2023 incident in which several reindeer became tangled in ropes, some sledges overturned, people were thrown out, and sledges broke. The account questioned whether the animals had been mistreated. This is a serious allegation, and the supplied information does not establish what caused the incident or what action followed.
I would not ignore that concern simply because many other accounts describe a pleasant ride. If reindeer welfare is a major factor in your decision, ask Apukka Adventures how the animals are trained, how many reindeer pull each sleigh, what safety procedures are used, and what happens if an animal becomes distressed. Those questions are reasonable before paying for any animal-based activity.
What the $215.54 price buys you

At $215.54 per person, this is firmly in the expensive Rovaniemi activity category. You are paying for more than the sleigh ride itself: transport options, winter outerwear, lap blankets, a guided visit, the reindeer encounter, the kota break, and a roughly two-hour program.
The value depends on what you want from a Lapland visit. If you need transport from Rovaniemi or Santa Claus Village and want a ready-made winter experience with no equipment to arrange, the price may be easier to justify. You get several elements in one booking, and the activity is offered in English.
If you mainly want a long sleigh ride, the cost may feel high. The total duration is only about two hours, and the group can reach 40 people. You are not paying for a private guide or a full-day wilderness trip.
I would compare it with the price and length of other reindeer activities before booking. The strongest value comes when you want the complete package: traditional transport, reindeer contact, a warm drink, winter gear, and transfers. It is weaker value if you have your own car, your own winter clothing, and limited interest in the resort setting.
Who will enjoy this experience most

I would recommend it most strongly to families, first-time visitors to Lapland, and anyone who wants a gentle activity rather than a fast or physically demanding one. The pace is approachable, the animal contact is straightforward, and the hot drink helps make the outing comfortable.
It can also suit you if you are staying in central Rovaniemi or Santa Claus Village and do not want to arrange your own transport. The pickup service removes one practical problem, provided you are early.
The experience may be less suitable if you want a small group, a long ride, or a highly independent visit. The resort is described as commercial and large, and the group limit of 40 can affect the sense of quiet. You should also think carefully about the animal welfare issue before booking.
Most people can participate, according to the activity information, but no detailed accessibility information is provided. If you have mobility, seating, or transfer needs, contact Apukka Adventures before paying.
Booking, cancellation, and weather concerns
The activity is often reserved about 30 days ahead, which suggests you should not leave it until the last moment during the busiest winter period. Confirmation is provided when you book, and the ticket is mobile.
You can cancel for a full refund up to 24 hours before the start time. Cancellations made less than 24 hours before the start are not refunded, and changes inside that period are not accepted.
Weather matters. If poor weather forces cancellation, you are offered another date or a full refund. If the minimum number of participants is not reached, you are offered another date or experience, or a full refund.
The operator limits the group to 40 people. That is large enough to make punctual loading and clear meeting instructions important. Keep your phone available, but do not rely on a call if you are running late. The stated policy is that the bus leaves at the scheduled time.
Should you book the Apukka Reindeer Journey?
Book this if you want an easy, organized introduction to reindeer culture, with a quiet sleigh ride, warm clothing, a kota break, and time to feed and photograph the animals. The forest setting and slow pace are the main pleasures, and families may find the mix of riding and animal contact especially rewarding.
Think twice if you want a small-scale farm visit, a longer expedition, or the lowest possible price. The group may be large, the total outing is only about two hours, and the late-arrival rule is unforgiving. Most important, ask the operator direct questions about animal care if that issue matters to you.
For the best chance of a smooth day, arrive well before pickup, dress in serious winter layers, and treat the exact meeting time as non-negotiable. If those conditions suit you, this can be a calm and memorable way to meet Lapland’s most famous working animals.
FAQ
Where does the Apukka Reindeer Journey start?
The activity starts at Apukka Resort Adventures, Excursions and Husky and Reindeer Farm, Tutkijantie 28, 96900 Rovaniemi, Finland.
Where does the activity end?
The activity ends back at the starting meeting point.
Is pickup available from central Rovaniemi?
Yes. Pickup is available from Korkalonkatu 32 in central Rovaniemi, 50 minutes before the safari starting time.
Is pickup available from Santa Claus Village?
Yes. Pickup is available from the Napapiiri I bus stop by the main road, 35 minutes before the safari starting time.
What happens if I miss the pickup?
The bus leaves exactly at the stated time. If you miss pickup, the excursion is not refunded.
How long does the activity last?
The activity lasts approximately two hours.
What is included to help with the cold?
Winter outerwear and lap blankets are provided. The experience also includes a break for hot drinks.
Can I feed and pet the reindeer?
Yes. The activity includes time to feed, pet, and photograph the reindeer before and after the ride.
What is the cancellation policy?
You can cancel up to 24 hours before the start for a full refund. Cancellations or changes made less than 24 hours before the start are not accepted for a refund. If poor weather or an insufficient minimum number causes cancellation, you are offered another date or experience, or a full refund.
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